Luminare’s mission is to stop unnecessary human suffering and death through converting data that is invisible and unusable into meaningful information that accelerates workflow. The company was awarded Most Promising Web & IT company in the US in 2017 by Jones School of Business at Rice University and is also an alum from cohort X6 of the Texas Medical Center’s accelerator, TMCX+.

www.luminaremed.com

• At Luminare, a healthcare startup, I helped establish the marketing department and executed a cross-platform content strategy. I led the team and directed external agencies to create 2 new SEO-optimized websites to increase brand awareness. I also hired and worked with creative content contractors to accomplish design needs. I helped the sales team capture and curate inbound leads by utilizing CRM platforms. In addition, I wrote press releases and helped publicize the company, which has been featured on Forbes, Houston Chronicle, Houston Business Journal, and the AP News. I managed and organized trade shows in the healthcare industry, including an exhibit at HIMSS, a global health conference that attracts more than 30,000 healthcare system and hospital attendees.
• Started as Associate Marketing Manager

We believe in not just testing the boundaries, but breaking them. We’re digital marketing experts that specialize in SEO, PPC, Paid Social, Web Development, and anything it takes to bring your customers closer to your brand on the web.

We create, experiment, measure, and repeat. But most of all — we strive for results. We don’t just go the extra mile… we go one foot over.

https://getonefootover.com/

• At the B2B marketing agency, I served as the day-to-day client contact for 6-8 clients, ensuring projects and campaigns remained in scope. I also worked on client projects including copywriting, design, reporting, etc. as needed.

DieselCore is headquartered in Houston, TX and was founded in 2010. We aim to be the foremost diesel core supplier to engine and parts remanufacturers as well as parts distributors, worldwide.

https://dieselcore.com/

• I implemented the marketing plan by utilizing social media and content strategies (photos, videos, blogs) to increase leads. I launched DieselCore's YouTube channel and created numerous videos to promote the company and products. I also managed all trade show activity in the automotive industry, including event planning, marketing material development, and lead capture. I supported Sales Department initiatives, including building lead generation processes and introducing new tools.

Founded in 2005, Houston, Texas based Ikan designs, manufactures, and distributes a variety of award-winning products used in film, video, and photographic productions worldwide. At Ikan, our staff is entirely composed of seasoned professionals in the world of film and video. Because we’re filmmakers too, we are dedicated to building quality products at a reasonable price to meet the needs of the industry. Whether it’s our lights, gimbals, tripods, monitors, or the hundreds of other production tools we’ve brought to the market, all of Ikan’s products are created by filmmakers to empower filmmakers.

http://ikancorp.com/

• I was responsible for bringing awareness to the Ikan portfolio of products through multi-channel marketing campaigns that resulted in awareness and sales. At Ikan, I developed short- and long-term marketing strategies for six product lines, built and managed a network of VIP partners, and worked with influencers and camera brands to promote the brand and product lines. I also planned and executed trade show marketing strategies to include logistics for multiple industry conferences, resulting in being recognized as one of the “Top Ten Most Exciting Booths of NAB 2018”.
• Started as Marketing Coordinator

ChaiOne is a pioneer of behavioral science led digital solutions for industrial businesses, with an uncompromising drive to solve complex business, customer, and employee centered problems. The complete strategy-to-solution expertise sets ChaiOne apart to help our energy, power, and manufacturing customers achieve exponential outcomes.

https://chaione.com/

• At the tech startup, I developed and executed a social media strategy leading to an increase of 18% in Facebook likes, 89% in Twitter followers, and 140% in LinkedIn followers. I also established the company as a thought leader on enterprise mobility, user experience, and mobile application development. Company website traffic grew from an average of 5,000 visitors to 10,000 visitors a month. I also implemented paid advertising on social platforms, assisted with retargeting ads, and tracked metrics.

Hypebot.com is a leading music industry and technology news blog. Founded in 2005, its daily readership has since grown to include over 10,000 music industry professionals. Music Think Tank (MTT) is a group blog bringing together key thinkers in the realm of online music business.

www.hypebot.com
www.musicthinktank.com

• I built up an audience on Music Think Tank by curating and highlighting relevant and insightful music business and music industry content, resulting in an increase in monthly sessions from 44,020 to 117,483. 
• Started as an intern

The Big Machine Label Group is a country music label group based in Nashville, TN and home to artists such as Taylor Swift, Rascal Flatts, Tim McGraw, The Band Perry, Florida Georgia Line, and others.

www.bigmachinelabelgroup.com

• I corresponded with fans on Big Machine social media pages and via email, updated tour dates on the company website and mobile app, and provided general assistance to the Sales, Marketing and Interactive Department. 

Music World is one of the most successful labels and management companies in the world with over 200 million records sold to date including releases by Destiny's Child, Beyoncé, Solange Knowles, and Michelle Williams.

www.musicworldent.com

• I managed, edited, and created content to be put on media outlets, social media, and YouTube. In addition, I managed the Music World website and social media pages for our artists. I researched and created monthly reports on digital trends and projects, prepared press kits, and sent email blasts through Topspin. I also utilized new technology to engage with fans and set up a Ustream that reached over 5,000 viewers - the highest viewing audience the company has had. 
• Started as Marketing and Distribution Intern

Activities: Belmont Service Corps, Graduate Assistant, Belmont String Chamber Orchestra, Nashville Collegiate Orchestra

Activities: Texas A&M University Orchestra, Texas A&M Cello Choir, Phi Eta Sigma, Sigma Alpha Lambda, CSCMP