• Summary

    As an experienced digital marketer and project manager, I am skilled in developing creative campaigns and implementing the latest marketing strategies. I enjoy helping creative people and brands tell their stories by utilizing inbound marketing, social media, and creating great content.

     

    Specialties: Content Creation and Management, Marketing (Inbound Marketing, Digital Marketing), Blogging, Social Media, Technology, Trade Shows and Events, Music Business, Supply Chain Management

     

    SKILLS

    Social Media

    Facebook, LinkedIn, Twitter, Slideshare, Tweetdeck, Tumblr, Instagram, Snapchat

     

    Marketing and Content Management

    Hubspot, Typepad, Wordpress, Squarespace, CMS systems, MailChimp, Perfect Audience, Google Analytics, Alexa, Amazon Marketing Services (AMS), Google Adwords

     

    Video

    Premiere Pro, DaVinci Resolve, YouTube

     

    Music Technology

    Topspin, Mediabase, Mobile Roadie

     

    Project Management Technology

    FunctionFox, monday.com, Basecamp, Pivotal Tracker, Wrike

     

    Content Creation

    Microsoft Office, Keynote, Google docs, InDesign, Photoshop

     

  • Experience

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    UTHealth Houston

    Project Manager Feb 2022 - present

    UTHealth Houston is Texas’ resource for health care education, innovation, scientific discovery, and excellence in patient care. UTHealth Houston is one of the nation’s most comprehensive academic health centers.

     

    https://www.uth.edu

    • I currently manage creative projects on the Branding & Creative Services team. I've managed over 400 projects and worked with various departments to streamline project workflows. In addition, I've assisted with major events such as Commencement for all 6 schools and supported the team on various multimedia projects by writing scripts, scheduling shoots, interviewing subjects, suggesting music selections, implementing marketing and distribution strategies for content, and helping with equipment setup and breakdown. I received the Senior Vice President's Award for Excellence in October 2023.
    • Certified as a Project Management Professional (PMP)
    • Started as a Project Specialist

     

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    Texas Medical Center Orchestra (TMCO)

    Board Member, Cellist Feb 2019 - present

    The Texas Medical Center Orchestra is known as one of the finest community orchestras in the nation, winning the American Prize for best community orchestra. Established in 2000, the Texas Medical Center Orchestra (TMCO) is one of the very few orchestras with its origin in the health professions. Most of the members are health professionals who have a dedication to music that goes beyond their daily occupations.

     

    https://tmcorchestra.org/

    • I currently serve on the TMCO board where I lead website, PR, and advertising initiatives. I manage and update the orchestra website with the latest news, events, photos, and videos. I also work with the Orchestra Manager and media outlets to promote the orchestra, which has been featured on Billboard, The Wall Street Journal, Great Day Houston, Houston Chronicle, KHOU, and numerous local publications.
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    Luminare

    Senior Marketing Manager May 2020 - September 2021

    Luminare’s mission is to stop unnecessary human suffering and death through converting data that is invisible and unusable into meaningful information that accelerates workflow. The company was awarded Most Promising Web & IT company in the US in 2017 by Jones School of Business at Rice University and is also an alum from cohort X6 of the Texas Medical Center’s accelerator, TMCX+.


    www.luminaremed.com

    • At Luminare, a healthcare startup, I helped establish the marketing department and executed a cross-platform content strategy. I led the team and directed external agencies to create 2 new SEO-optimized websites to increase brand awareness. I also hired and worked with creative content contractors to accomplish design needs. I helped the sales team capture and curate inbound leads by utilizing CRM platforms. In addition, I wrote press releases and helped publicize the company, which has been featured on Forbes, Houston Chronicle, Houston Business Journal, and the AP News. I managed and organized trade shows in the healthcare industry, including an exhibit at HIMSS, a global health conference that attracts more than 30,000 healthcare system and hospital attendees.
    • Started as Associate Marketing Manager
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    One Foot Over

    Client Account Manager Jan 2020 - April 2020

    We believe in not just testing the boundaries, but breaking them. We’re digital marketing experts that specialize in SEO, PPC, Paid Social, Web Development, and anything it takes to bring your customers closer to your brand on the web.

     

    We create, experiment, measure, and repeat. But most of all — we strive for results. We don’t just go the extra mile… we go one foot over.

     

    https://getonefootover.com/

    • At the B2B marketing agency, I served as the day-to-day client contact for 6-8 clients, ensuring projects and campaigns remained in scope. I also worked on client projects including copywriting, design, reporting, etc. as needed.
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    DieselCore

    Marketing & SEO Manager October 2018 - October 2019

    DieselCore is headquartered in Houston, TX and was founded in 2010. We aim to be the foremost diesel core supplier to engine and parts remanufacturers as well as parts distributors, worldwide.

    https://dieselcore.com/

     

    • I implemented the marketing plan by utilizing social media and content strategies (photos, videos, blogs) to increase leads. I launched DieselCore's YouTube channel and created numerous videos to promote the company and products. I also managed all trade show activity in the automotive industry, including event planning, marketing material development, and lead capture. I supported Sales Department initiatives, including building lead generation processes and introducing new tools.

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    Ikan

    Brand Manager May 2016 - August 2018

    Founded in 2005, Houston, Texas based Ikan designs, manufactures, and distributes a variety of award-winning products used in film, video, and photographic productions worldwide. At Ikan, our staff is entirely composed of seasoned professionals in the world of film and video. Because we’re filmmakers too, we are dedicated to building quality products at a reasonable price to meet the needs of the industry. Whether it’s our lights, gimbals, tripods, monitors, or the hundreds of other production tools we’ve brought to the market, all of Ikan’s products are created by filmmakers to empower filmmakers.

    http://ikancorp.com/

    • I was responsible for bringing awareness to the Ikan portfolio of products through multi-channel marketing campaigns that resulted in awareness and sales. At Ikan, I developed short- and long-term marketing strategies for six product lines, built and managed a network of VIP partners, and worked with influencers and camera brands to promote the brand and product lines. I also planned and executed trade show marketing strategies to include logistics for multiple industry conferences, resulting in being recognized as one of the “Top Ten Most Exciting Booths of NAB 2018”.
    • Started as Marketing Coordinator
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    ChaiOne

    Social Media & PR Coordinator Nov 2013 - Jan 2016

    ChaiOne is a pioneer of behavioral science led digital solutions for industrial businesses, with an uncompromising drive to solve complex business, customer, and employee centered problems. The complete strategy-to-solution expertise sets ChaiOne apart to help our energy, power, and manufacturing customers achieve exponential outcomes.

     

    https://chaione.com/

    • At the tech startup, I developed and executed a social media strategy leading to an increase of 18% in Facebook likes, 89% in Twitter followers, and 140% in LinkedIn followers. I also established the company as a thought leader on enterprise mobility, user experience, and mobile application development. Company website traffic grew from an average of 5,000 visitors to 10,000 visitors a month. I also implemented paid advertising on social platforms, assisted with retargeting ads, and tracked metrics.

     

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    Hypebot.com / Music Think Tank

    Community Manager Sep 2010 - Aug 2013

    Hypebot.com is a leading music industry and technology news blog. Founded in 2005, its daily readership has since grown to include over 10,000 music industry professionals. Music Think Tank (MTT) is a group blog bringing together key thinkers in the realm of online music business.

    www.hypebot.com
    www.musicthinktank.com

    • I built up an audience on Music Think Tank by curating and highlighting relevant and insightful music business and music industry content, resulting in an increase in monthly sessions from 44,020 to 117,483. 
    • Started as an intern

     

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    Big Machine Records/ The Valory Music Co./ Super 98 Music

    Marketing Intern Jan 2013 - Apr 2013

    The Big Machine Label Group is a country music label group based in Nashville, TN and home to artists such as Taylor Swift, Rascal Flatts, Tim McGraw, The Band Perry, Florida Georgia Line, and others.

    www.bigmachinelabelgroup.com

    • I corresponded with fans on Big Machine social media pages and via email, updated tour dates on the company website and mobile app, and provided general assistance to the Sales, Marketing and Interactive Department. 
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    Music World Entertainment

    Digital Marketing Coordinator Jun 2011 - Aug 2012

    Music World is one of the most successful labels and management companies in the world with over 200 million records sold to date including releases by Destiny's Child, Beyoncé, Solange Knowles, and Michelle Williams.

    www.musicworldent.com

    • I managed, edited, and created content to be put on media outlets, social media, and YouTube. In addition, I managed the Music World website and social media pages for our artists. I researched and created monthly reports on digital trends and projects, prepared press kits, and sent email blasts through Topspin. I also utilized new technology to engage with fans and set up a Ustream that reached over 5,000 viewers - the highest viewing audience the company has had. 
    • Started as Marketing and Distribution Intern

     

  • "Natalie was an incredible asset to our marketing team at Ikan. She is an extremely hard worker and very organized. I could always rely on her to accomplish her tasks with great precision and always before any due date. She also has the ability to take processes and make them better and more efficient. Definitely a great co-worker!"

    Betsy McKibbin

     

    "Natalie is hard-working, skilled, and a wiz at all things social media. Her passion for writing was evident to everyone she worked with. I could always count on her to help me write blog posts or create awesome content for our websites, apps, and reports. Her marketing and social media efforts helped ChaiOne gain a more substantial web presence. She was an integral part of our company’s culture - I can definitely say it was a great pleasure to work with Natalie."

    - Joie Chung

  • Skills

    Digital Marketing

    Social Media

    Website and Content Management

    Blogging and Editing

    Music Business

    Brand Management

  • Education

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    Belmont University - Jack C. Massey Graduate School of Business

    Master of Business Administration (MBA) 2012 - 2013

    Activities: Belmont Service Corps, Graduate Assistant, Belmont String Chamber Orchestra, Nashville Collegiate Orchestra

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    Texas A&M University - Mays Business School

    Supply Chain Management, BBA 2006 - 2010

    Activities: Texas A&M University Orchestra, Texas A&M Cello Choir, Phi Eta Sigma, Sigma Alpha Lambda, CSCMP

  • Videos

    I audited and optimized the university YouTube channel and strategized on content marketing and distribution. I also scheduled shoots and assisted at various productions for major videos such as the university anthem video.

    I launched the YouTube channel at DieselCore where I produced and edited videos.

    I serve on the Texas Medical Center Orchestra board where I head up the Website, PR, and Advertising committee. I also play cello in the orchestra.

    I planned and executed trade show marketing strategies to include logistics for multiple industry conferences and also promoted new products to media outlets.

  • Let's Chat!

    Link to portfolio

    Portfolio

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    LinkedIn

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    Twitter

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    Email

  • Contact me!